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Healthcare Communications Strategist

Location
Hampshire
Salary
£70,000 to £75,000
Job Type
Permanent
Posted
5 Sep 2022
My client create big, new ideas and deliver smart, on-point campaigns for some of the biggest brands in the world. To do this, they bring strategy, campaign development and production together in one place. The Fix are on the hunt to help them find a planner to join their healthcare team! Working in over 65 countries with a team over 4000 strong and they just keep growing. As a creative marketing communications and advertising agency, they work with brands across the health, B2B and B2C sectors. Purpose of the Healthcare Communications Strategist role: Research, develop and deliver strategic insight and approach to pharmaceutical, animal health and healthcare projects as their Healthcare Communications Strategist Subject matter expert in ABPI regulated pharmaceutical marketing. Capability to work across a wider range of B2B and B2C client projects as their Healthcare Communications Strategist Define strategy and rationale, marketing proposition, mechanics, journey and key stakeholder messaging. Design and undertake proprietary qualitative and quantitative research to discover audience insights and clinic approaches as their Healthcare Communications Strategist Brand discovery and brand strategy development Responsible for writing/reviewing the creative brief, and distilling key insights that direct the creative development through a single-minded proposition. Responsible for designing the communication strategy, campaign planning and content plans as their Healthcare Communications Strategist Ensure that outcomes and objectives are defined, measurable and reported Development of pitch narrative with wider pitch team and playing a leading role in pitch proposals and delivery as their Healthcare Communications Strategist Key Responsibilities as their Healthcare Communications Strategist: Define specific business and marketing challenge with client. Understand therapy / product / service proposition often scientific / technical. Undertake market planning and market structural analyses. Gain a comprehensive understanding of the context of a marketing challenge by analysing and distilling a range of different information, including researching audiences, understanding their behaviours and motivations, the market context; competitive landscape, product proposition and key differentiators. Research and identify key audience insights, motivations and behaviours. Design, commission and undertake research to inform advertising and marketing strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as surveys. Make strategic recommendations, share insights and solutions that will meet the business and marketing objective. Provide the creative team with a clearly defined brief that contains concise information on the product, audience and strategy. Ensure approach recommended meets appropriate regulatory requirements e.g. ABPI / CAP code. Define performance metrics, and analyse and interpret results to demonstrate the effectiveness of the activity against agreed objectives. Develop content and facilitate strategic workshops in partnership with client services and creative teams. Keep up-to-date with market trends, technology and techniques. Communicate effectively and work collaboratively with other functional teams within this company, such as Media, Creative and Client services. Knowledge, Skills & Experience as their Healthcare Communications Strategist: Effective and confident communicator Intelligent and analytical thinker Ability to assimilate and evaluate a wide range of data Familiar and conversant with regulatory codes especially ABPI Broad appreciation of different marketing techniques especially digital / social landscape Some experience in healthcare planning / strategic marketing role Good experience in marketing / planning experience agency-side (preferred) or client-side Graduate / graduate calibre Inquisitive Personable What else is in it for you? As a member of their family, you ll enjoy a comprehensive programme of rewards and benefits, including personalised career development. It s their people, and their passion, that have made them the first-choice partner for some of the world s most influential brands and they recognise that in as many ways as possible. They re committed to giving back, whether it s through charity work, community projects or supporting the environment. They have their very own Giving Back team who manage and coordinate their initiatives globally. If you re looking for an exciting new opportunity within a dynamic, ambitious, growing agency, this could be the role for you
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Details

  • Job Reference: 704905803-2
  • Date Posted: 5 September 2022
  • Recruiter: The Fix Creative Ltd
    The Fix Creative Ltd
  • Location: Hampshire
  • Salary: £70,000 to £75,000
  • Sector: Sales & Marketing
  • Job Type: Permanent